● Built with input from gym operators & trainers
✓ Pilot spots available now
AI coaching · Business intelligence · One platform

YOUR MEMBERS
GET A COACH.
YOU GET INTEL.

fitadvisor works on both sides of the door. Members get a personal AI coach who knows their goals and meets them at every scan. Operators get a business intelligence platform that turns member behavior into retention, revenue, and ROI — automatically.

Get early access → I run a gym chain
184M
gym members worldwide
67%
never use their membership
50%
quit within 6 months
50%
more likely to renew with a gym app
fitadvisor coach team
Your coaching team
Maya is ready
Check-in scan detected · EOS Mesa
fitadvisor coaches in gym
In the gym
fitadvisor diverse coaches
Your pick
77M
US gym members in 2024 — record high
$121B
global fitness market value
114K
fitness clubs in the United States
$0
actionable AI from a door scan today
For members
A coach who meets you at the door

Personalized workout and nutrition plan. Weekly check-ins that adapt. Coaching moments at every scan point — cold plunge, sauna, classes. A coach that pushes you the way you asked to be pushed.

For operators
A business advisor that never sleeps

Real-time churn risk scoring. Session intelligence from door scan to exit. Amenity utilization data. Automated re-engagement. In-app commerce. Every revenue line optimized — automatically, under your brand.

Your coaching team
Pick a coach.
Get a plan built for you.

Every fitadvisor coach is photorealistic, diverse, and wearing your gym's branded apparel. Members pick the coach that matches their energy — and the AI personality adapts to how they want to be coached.

💡 Pick the coach that matches how you want to be pushed — Maya motivates, Marcus drills, Alex analyzes, Jordan encourages. Same AI. Different energy.
Maya — The Motivator
Maya
The Motivator
Push hard Direct
Marcus — The Drill Sergeant
Marcus
The Drill Sergeant
No excuses Results
Alex — The Science Coach
Alex
The Science Coach
Data-driven Precise
Jordan — The Encourager
Jordan
The Encourager
Supportive Steady
💡

For gym operators: coaches wear your branded apparel using your existing photography. Maya at EOS looks like an EOS employee. Maya at Crunch looks like a Crunch employee. Same engine. Your brand.

How it works
Coach on. Every scan.

fitadvisor plugs into your gym's existing scan infrastructure. No new hardware. No separate app build. The moment a member checks in, their coach is already waiting with today's plan.

01
Pick your coach
Members choose a photorealistic coach that matches their energy. The AI personality adapts — push hard, balanced, or encouraging — to how they want to be trained.
02
Get your plan
A conversational interview — not a form — builds a personalized workout and nutrition plan. Equipment-aware for your specific gym. Updated weekly based on how sessions actually go.
03
Coach fires at every scan
Door. Cold plunge. Sauna. Classes. Every scan point triggers a personalized coaching moment — the right message, tied to that member's plan and that day's session.
04
Retention runs itself
Pattern recognition flags churn risk before members cancel. Re-engagement fires at day 3, 7, and 10 — personalized from their coach, referencing their actual plan. Not a blast email.
Platform
Everything a gym needs.
One platform.

The coaching front-end is what members love. The intelligence and commerce layer is what operators pay for.

🎯
AI Coaching Interview
Conversational onboarding with quick-tap options and open text. Members who type in their own words give richer signals — and get a better plan.
🏋️
Personalized Workout Plans
Equipment-aware, location-specific, adjusts weekly. Built for the gym the member is actually standing in — not a generic template.
🥗
Nutrition & Meal Plans
Custom diet plan tied to their goal, restrictions, and lifestyle. Updated by what they log. Supplement recommendations tied to real gaps.
📍
Session Intelligence
Geofence tracking + workout logging = real session data. Duration, quality, amenity usage — all captured passively. No new gym hardware required.
🔔
Contextual Scan Triggers
Every scan point fires a personalized coach interaction. Cold plunge, sauna, classes, recovery — each one tied to that member's plan and that moment.
🛍️
In-App Commerce
Supplements, apparel, towel service, class packages — surfaced at the right moment. One tap, charged to their gym account. Picked up at the desk.
👋
PT Lead Generation
Injury flags and milestone moments auto-route to a free PT consultation. Trainers gain qualified leads. Members get expert eyes on their form.
🔄
Re-Engagement Automation
Personalized re-engagement at day 3, 7, and 10. From their coach. Referencing their actual plan. The difference between a nudge and a cancellation.
🎁
Member Referral Engine
Maya surfaces referral moments at peak engagement — post-streak, post-milestone. Personal ask, immediate reward, 37% higher retention on referred members.
37%
higher retention for referred members. Zero marketing cost.

Referrals that actually convert

Generic "invite a friend" buttons don't work. A personal message from your coach — timed to your 30-day streak — does. fitadvisor surfaces referral asks at peak engagement, with immediate context and a real reward.

Maya · after your 30-day streak
"30 days straight. Know someone who keeps saying they'll start? Share your plan link — they get a free week, you get a free month. Takes 10 seconds."
Two audiences. One platform.
One platform.
Two game changers.

For members, fitadvisor is a personal coach who knows them. For operators, it is a real-time business advisor that turns scan data into retention intelligence, revenue signals, and automated action. Both run on the same platform. Both under your brand.

For gym operators

Your AI
business advisor.

fitadvisor gives operators a live intelligence layer on top of their existing infrastructure. Real-time churn risk, session quality scores, amenity utilization, revenue per member, and automated action — all in one dashboard. One contract covers your entire chain.

New recurring revenue from member AI coaching add-on
Automated upsell of supplements, classes, towel service, PT sessions
Real-time churn risk dashboard with automated re-engagement
Session intelligence — first time you'll know how long members actually stay
Amenity utilization reporting — prove ROI on your capital investments
Corporate wellness reporting for employer contracts
For members

A coach who
actually shows up.

Not a generic app. A personal AI coach who remembers your goals, knows what happened last week, and meets you at the door with exactly what you need today. When life gets in the way — they adjust the plan, not the goal.

Personalized workout and nutrition plan built around your real life
Coach that pushes you exactly how you asked to be pushed
Weekly check-ins that actually adjust your plan based on your responses
Contextual amenity suggestions — so you use what you're already paying for
Free PT consult when you need expert eyes on your movement
Streaks, milestones, and a referral program that rewards showing up
Pricing
One platform.
Every tier of fitness.

Whether you're an independent member, a personal trainer, a boutique gym, or a national chain — fitadvisor scales to fit your world. The more members in the network, the lower the per-member price.

Retail
$29.99
per month
No gym affiliation needed. Sign up directly and get the full fitadvisor AI coaching experience — workout plans, nutrition, weekly check-ins, and the travel gym finder.
✓Full AI coach + plan generation
✓Weekly check-ins + plan adjustments
✓Nutrition + meal planning
✓Travel gym finder — Member Passport
✓Streak tracking + gamification
–No gym scan integration
–No trainer oversight
Get started →
MOST POPULAR
Small gym · Independent trainer
Starting at
$19.99
per member / month · pilot pricing available
For independent gyms, boutique studios, and personal trainers. Your clients get full AI coaching. You get a dashboard to review plans, leave voice notes, and track every client in one place.
✓Everything in Retail
✓Trainer plan approval dashboard
✓Voice notes delivered via Maya
✓Gym scan + amenity integration
✓In-app product commerce
✓PT booking + lead routing
✓Competition prep support
✓Trainer revenue share program
Join waitlist →
Multi-location gym chains
Custom
Pricing
based on locations · member volume · features
For regional and national gym chains. White-labeled under your brand, connected to your existing scan infrastructure, with the full intelligence and commerce layer. Operator platform license applies separately.
✓Everything in Small Gym tier
✓Full white-label — your brand
✓Session intelligence + geofence
✓Real-time churn risk dashboard
✓Cross-location member tracking
✓Brand partner campaigns
✓Corporate wellness module
✓Custom coach avatars + apparel
Request pricing →
FORM BOX -->
For independent trainers
Your AI assistant.
Your clients.
Your control.
Maya drafts every client's program and handles daily check-ins. You review, approve, and adjust. Your expertise stays at the center — Maya just gives you back your time.
TRAINER PLATFORM — FREE DURING PILOT
$0
during pilot · then revenue share model
Your members pay their monthly fee · you earn a percentage · no platform fee
Start free trial →
📋 Plan approval queue
Every AI-generated client plan routes to you first. Review, edit, approve in minutes — not hours.
🎙️ Your voice through Maya
Record voice notes for clients. Maya delivers them. Your clients hear you — even between sessions.
💰 Earn while you sleep
Earn 20% of every client's monthly fee. At 30 clients that's ~$78/month passive income on top of your coaching revenue.
🏆 Competition prep built in
Peak week protocols, carb cycling timelines, daily macro adjustments. Maya manages the logistics. You make the calls.
All member prices are add-ons to existing gym membership fees. Operator platform license fees apply separately. Contact us for enterprise pricing.
Common questions
Straight answers.
Does this replace our existing gym app?
No. fitadvisor integrates with your existing membership system and scan infrastructure. Members access it as a feature inside your ecosystem — not a separate app they have to download.
Who owns the member data?
You do. Always. Member data never leaves your environment. fitadvisor's AI logic runs in our cloud but your member records stay in yours. No exceptions.
What does implementation look like?
We handle the technical setup. No IT team required on your end. A typical pilot integration takes 2-3 weeks from contract to live. We onboard your staff and handle the member communication.
How long is the pilot?
90 days. No long-term commitment required. We track activation rate, session quality, amenity utilization, and retention delta. If the numbers don't move, you walk. We put that in writing.
Will this threaten our personal trainers?
The opposite. Maya generates PT leads automatically — every injury flag, every 6-week milestone, every stalled member routes to a free PT consult. Your trainers spend more time coaching and less time cold-approaching members on the floor.
I'm an independent trainer — is this for me?
Yes. We're running a free pilot program with independent trainers right now. You get the full dashboard, your clients get AI coaching with your oversight, and you earn a revenue share on their monthly fees. Zero platform fee during pilot.
Have a question not answered here? Email Bruce directly → · Founder · bruce@fitadvisor.ai
Early access
Get in before your
competitors do.

Gym operators get early pilot pricing and a direct conversation with the founder. Members get first access when we launch — plus our free Gym Retention Playbook showing the 7 behaviors that predict member churn before it happens.

📘 Free with signup: The Gym Retention Playbook — 7 member behaviors that predict churn
🏃
I'm a member
Get early access + free playbook
🏢
I run a gym
Pilot pricing · talk to the founder
✓

You're on the list.

We'll be in touch soon. In the meantime, share fitadvisor.ai with someone who deserves a better coach.

We're onboarding our first 10 operator partners at pilot pricing — spots are limited
Built in Phoenix, AZ  ·  hello@fitadvisor.ai  ·  bruce@fitadvisor.ai